Selling Value with Your SEO Client and Reporting Dashboard
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
Selling Web Design: How to Ace Your Website Design Pitch
Selling website design is on a different level than when you’re selling SEO services or…
Your PPC Solutions Just Got Better
The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]
How to Sell SEO: An Agency’s Guide to Getting More SEO Sales
As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]
Generating Quality Leads: Local SEO as a Strategy
Almost half of the total world population are internet users. Out of those 3.4 billion…
Integrating Semantics in Your SEO with LSI Keywords
Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]
Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know
SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]
Agency Growth Hacks: Building Your SEO Client Base
SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]
Generate Leads for Your Agency with Niche Marketing
Over the years, we’ve had the opportunity to work with over a thousand agencies and…
SEO Campaign Strategies for Highly Competitive Niches
Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]
Three Steps to Building Small Business Brand Advocates
It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]
Spot the Good Opportunities in Bad Reviews
When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]
Building Local Search Presence with Citations
As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]
Online Reputation: Building a Stronghold for Clients
Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]
Getting Digital Leverage with Multiple Social Channels
As online users flock to social media, these sites have become more than just a…
Key Takeaways from the How to Keep Clients Webinar
The agencies that have loyal clients are the ones that keep growing at a steady…
Advanced SEO: Build a Flagship Campaign for eCommerce Clients
Most eCommerce companies simply think of SEO as a general term, failing to understand the…
Making PPC Work to Your Client’s Advantage
Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they…